Collection and analysis of data
The vast majority of company’s use more than three communications platforms to target their users. The Company website, Facebook and Google are the most commonly used, but we an increased use of secondary social media as well as niche platforms. Without streamlined and correct collection and analysis of data, operating these platforms is limited to a gut-feeling, which rarely is the most efficient way to proceed.
Secondarily, ones marketing automation efforts must be measured and analyzed to prove results and optimize flows.
In order to make the most of your target group, and benefit from the multi-channel synergy it is key to keep proper track of the different channels and to report on both what works and what can be improved.